I cant help but to think its a gimmick. I can see the benefits of a ball that is fully biodegradable and water soluble if you tend to hit the ball in the pond often, but the website seems to promote shooting balls straight in to the ocean. I've got to ask, what is environmentally friendly about a ball that is shipped all the way from China and used only once? Bizarre, excessive and truly non-sustainable.
Check out the website for further proof: www.ecogolfballs.com
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