Monday, July 7, 2008

Greenwashing "sustainability"

I think its time for some clarification on a few terms that people like to throw around.

From Wikipedia - The term, in its environmental usage, refers to the potential longevity of vital human ecological support systems, such as the planet's climatic system, systems of agriculture, industry, forestry, fisheries, and the systems on which they depend.

From Merriam - Webster - of, relating to, or being a method of harvesting or using a resource so that the resource is not depleted or permanently damaged <sustainable techniques> <sustainable agriculture> b: of or relating to a lifestyle involving the use of sustainable methods <sustainable society>

I was motivated to write this post because of this sentence I read describing conventional estate homes at a new golf course development:
"With lots as high as $3 million US (at Hole 4 on the new course), it's all about the quality of the development and the sustainability of the lifestyle choices the people are making".

I think at this time it's appropriate to look at the term "Greenwash".

Greenwash - Wikipedia - is a term that is used to describe the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service.

I can imagine that posts like this will lead people to believe I'm Anti-Golf, I'm not, I'm just anti-misleading language and irresponsible golf developments. There's a lot of finger pointing at our industry, that could stop if we just do things right.


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